Elevating Sales Performance

Did you know that 84% of reps using AI say it’s increased sales through enhanced customer interactions? Organizations that leverage AI optimize sales strategies, accelerate revenue growth, and gain a true competitive edge, enabling what once felt impossible.

This article explores the transformative impact of AI on sales enablement and how to drive productivity. It’s not about AI being a buzzword, but how it can empower sales teams with data-driven insights, personalized recommendations, and automated processes, all in all enhancing efficiency and allowing them to do more with less.

Coaching your team to save time with AI

One cool factor of GenAI is it streamlines the sales enablement process by automating repetitive tasks, such as follow-up, emails, and more, saving valuable time and effort for sales teams.

Two great use cases I’ve found for my team are using AI to search for answers quickly and to review topics from important calls. This can be for prepping for a customer call or during a live call using the AI search functionality to find the answer faster. In addition, with the help of a conversational intelligence tool, they can understand what was sent, opened, and engaged with. Furthermore, AI is clutch when it comes to promoting the content and messaging that is best to use when following up with customers, which allows consistent messaging and branding across their customer interactions, allowing for more time to be spent with the customer rather than on mundane tasks.

Scaling productivity

Now let’s take it one step further. Imagine scaling and driving productivity faster. AI can help analyze vast amounts of data to provide actionable insights and predictive analytics, reducing human error, saving hours, and scaling productivity for sales teams.

This data-driven approach enables sales representatives to focus on high-value activities, such as building relationships and closing deals. In fact, 55% of organizations have already increased their investment in this transformative technology and are already seeing its benefits.

Enabling yourself and enabling your team

So it seems easy enough. Use AI and you save time, and scale productivity for your sales teams. But you first have to start with behavior change. Even for me, I had to take the time to make this part of my routine as well. It wasn’t as simple as checking email or making coffee in the morning. It wasn’t ingrained in me to use AI as my partner in crime. However, once I started, it was a stark realization –I had been missing an opportunity.

This was an opportunity to scale my efforts as well as that of my team. So, if your team isn’t used to using AI as part of their daily tasks, it’s not going to be ingrained in their routine. It starts with you, the leader. 72% of business leaders understand AI will be transformative to their business, but first, you have to learn it, use it, and in turn coach with it.

Now it’s your turn. Cut time with action. Enable with AI. Enable now.